A giant logo greets visitors who enter the "Louisiana NOW" pavilion. Image: Chelsea Brasted/Axios Louisiana economic development officials are hosting what they say is a first-of-its-kind effort to use the Super Bowl to attract new business to the state.

Louisiana politicians and economic boosters kicked off a weeklong campaign to woo investors during Super Bowl LIX week in New Orleans.

The state is using Super Bowl LIX as an opportunity to pitch Louisiana as a great place to do business. The Louisiana Now Pavilion opened today, next to the Super Bowl Media Center in New Orleans.

Nearly a month after a terrorist drove a truck down Bourbon Street, killing 14 people, New Orleans is set to host Super Bowl 59.

Super Bowl LIX will be broadcast nationally on Fox and streamed on platforms like the Fox Sports app, Fox.com, Fubo, Telemundo and other live TV services. You can also catch the game on the NFL app and Tubi, where a pre-game show hosted by Olivia Culpo kicks off at 3:30 p.m. ET.

The Super Bowl halftime show has always been a major part of the annual NFL event, and is America's most-watched musical performance of the year. Here is a look at Sunday's halftime show during the match between Philadelphia Eagles and Kansas City Chiefs in New Orleans,

Jon Batiste, Trombone Shorty, Lauren Daigle, and Ledisi make up this year's pregame lineup. Here's everything you need to know about the Super Bowl LIX pregame.