J apanese electronics brand Sony is officially getting into the car business. In a partnership with Honda that will be dubbed Sony Honda Mobility (SHM), the two companies will pro

Afeela is starting to become a little bit more than just a feeling. The electric vehicle, which is a joint venture between Sony and Honda, is finally available for preorder. And it only took five years to get here.

Sony and Honda confirmed pricing for the first electric vehicle from their joint Afeela brand at this week's CES 2025 in Las Vegas.

Need a quick history lesson? Sony was originally founded in 1946 as Tokyo Tsushin Kogyo. It went through the Walkman and the Discman, and in 1994, it introduced the first-ever PlayStation. It also released a range of robot dogs between 1999 and 2006, and yep, now it’s building cars.

Honda and Sony want to launch an electric car on the market in 2026. The initial key figures are surprisingly modest.

In a little over a year, Sony Honda Mobility expects to launch the Afeela 1, a battery-electric sedan that’s been very visibly half a decade in the making. When I ask CEO Yasuhide Mizuno about the challenges the joint venture has faced in its brief history,

The technology and entertainment features are sublime, but the execution was less than perfect when we tried them out. Even so, there was plenty of 'wow' factor here.

The Afeela 1, the first electric car from Sony in partnership with Honda, will be launched in 2027. Starting at $89,900, the entry-level model, called Origin, will feature 19-inch wheels and only one available color: Core Black.

Honda and Sony introduced their first electric vehicle, the Afeela 1, initially available for pre-order in California, with plans to expand across the US and Japan. This launch is a crucial step in their partnership,