The charity has refreshed its brand as part of a strategic switch away from raising brand awareness towards campaigning for ...

Championing paid search at the expense of brand building is slowly killing your brand. Make 2025 be the year you finally ...

Does the term ‘imposter syndrome’ put pressure on marketers to ‘fix’ themselves, while businesses ignore the systemic issues ...

As well as investing in price, Marks & Spencer wants to ensure its clothing is designed to last as it believes “value is more ...

The Guinness owner cut marketing spend by 2% in the first half of the year, as its new CFO puts the emphasis on “rigour” and ...

Virgin Media O2’s marketing director Simon Valcarcel and Charles Vallance, founder of VCCP, Marketing Week’s Agency of the ...

Research by Reed reveals marketing salaries have grown just 3% compared to the national average of 6%.

Research by Reed reveals marketing salaries have grown just 3% compared to the national average of 6%. The marketing sector ...

The company’s current head of marketing is set to assume part of the responsibilities of the former marketing and commercial ...

Octopus Money wants to move away from the financial industry’s obsession with product by connecting to the “emotional side” ...

Around one in ten pints sold in Great Britain is now a Guinness, with its parent company hailing brand-building, its Premier ...

Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...