To get the most of marketing teams in today’s challenging environment, give them psychological safety rather than greater ...

From more social media roles to the threat of job cuts, recruiters report a mixed bag for mid-level marketers.

From the expanding CMO role to the need to banish the term ‘high performing’, it’s been a busy week. Here is my take.

Performance marketing has an evil twin: brand marketing - another term that promises clarity, but mostly delivers the ...

Claudine Cheever joins Pinterest from Amazon, while Pinterest’s former CMO Andréa Mallard takes on a new role at Microsoft AI ...

Canva has appointed Meghan Gendelman as its first B2B CMO to support the growth of its enterprise business. Canva has ...

The BBC has confirmed plans to create shows for YouTube for the first time, as it looks to reach younger, global audiences.

With the vast majority of B2B marketers suggesting nurturing individual accounts is a strategic priority, AI is increasingly ...

Describing LinkedIn as a “holistic marketing engine”, the B2B SaaS firm’s focus on social has paid off in lead generation and brand awareness.

The streaming giant has long seen itself as a brand competing with all forms of leisure activity, not just fellow streamers ...

While distinctiveness must be a priority for brand codes, these codes can also carry meaning to bring brands to mind in ...

OpenAI will begin testing ads on ChatGPT for some free and paid users on its low-cost subscription tier, designed to allow ...