Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

You may have noticed the recent upheaval at Twitter. It is causing some brands to have a crisis of confidence, leaving them wondering whether it's time to "break up" with Twitter. After months of ...

Communications is often a misunderstood discipline. It seems to have loose ties to a company's bottom line, and it's apparently far from the corridors of corporate decision-making. But in the last two ...

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current ...

In a crowded market, it can seem harder than ever to grab your customers' fleeting attention. Why would they pay attention to you when there are thousands of Instagram stories, Facebook photos, and ...

Marketing Management - Creative professionals say they expect demand for video production, motion graphics, and creative ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...

Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research from Boathouse. The report was based on data from a survey conducted in January 2025 ...

Marketing Strategy - Which high-growth, dynamic industries could transform the business landscape in the coming years?

My career didn't begin in marketing. It began in tech. A decade in, though, a series of technical project and product management roles led me to a pivotal moment. I began working for a VP of Marketing ...

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

Human content creates trust and emotional connection in ways AI-generated content still can't match. Here's why sounding ...