Canadian brands are using national identity to build trust, drive engagement, and navigate global trade shifts. Insights from 250+ marketers reveal what’s working and where we go from here.

Once a regular part of the Canadian marketer’s calendar, cross-border travel to the U.S. is facing growing hesitation, and ...

Andrew Au is the Co-Founder and President of Intercept Group. His journey started by moonlighting in the marketing department at Pepsi, coming out of school with fresh ideas. After a while, Andrew and ...

Hiring new graduates brings fresh perspectives, up-to-date industry knowledge, and strong adaptability to your team. These professionals are eager to apply their skills, bring innovative ideas, and ...

In an exciting turn of events, Global has announced that The Morning Show has surpassed the ratings of other networks and productions making it the #1 late morning talk program in Canada. The program ...

Canada’s marketing technology (otherwise known as MarTech) scene is thriving, with homegrown firms powering innovation from coast to coast. And while you may have heard of giants like Hootsuite and ...

As the new year approaches, it’s always insightful to look back on your consumption habits throughout the past year. Did you support any Indigenous brands? Were you more willing to support a brand who ...

In a country where the weather is a national pastime, The Weather Network and MétéoMédia have transformed forecasts into fuel for Canadian pride. Launched in February 2025, the “Canada. Ready for ...

Social media usage in Canada has experienced years of constant growth, particularly with Millennials and Gen Z. The statistics speak for themselves - social media users aged between 25 to 34 years ...

Co-leading Google Canada’s programmatic business with Jeremy Freedman, we often get asked what we think the future holds for programmatic media in 2023. Here is our view of what we believe to be the ...

In a significant move for Canada's marketing community, AMA Toronto has announced the official integration of the Canada’s Marketing, Advertising, PR and Communications Hall of Fame, founded by Jelly ...