Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush ...

K-pop superstars hold heavy influence with younger generations in the U.S., and they often wear makeup. Brands have taken notice of a piqued interest in men's makeup and have introduced lines for ...

women are expected to wear makeup and are considered unprofessional if they don’t. Why? It’s seen as a standard of looking “clean” and put together. However, men are almost never expected to wear ...

Compared to wearing no makeup, with just a bit of color, I look like I took the time to bother about my appearance. It stands to reason that men could benefit from the same effect, especially if ...

Five years ago, I wouldn’t have imagined that.” Of course, men wearing makeup isn’t new. Both male and female-identifying rulers of ancient Egypt wore eyeliner, and pale face powder paired ...

Others argue that make up gives men “masculine benefits” by contouring ... And as many women know, makeup has a dark side – the more you wear it, the more you believe you could never be ...

Although male politicians and TV anchors have long used makeup for public appearances, Mr. Macron’s eyebrow-raising budget (and tawny, photogenic face) sent a message that powerful men are going ...

I reached out to people on Tumblr to find out why they wear makeup and what it really means to them. I received an overwhelming amount of responses from straight women, gay men, and transgender ...

The double standard for women when it comes to makeup is absurd. If we wear too much and then take it off, looking completely different, we’re told we are falsely representing ourselves to men.

It’s gotten to be such a problem that some Facebook groups for trans men address it directly in their rules for membership. “If a man is wearing makeup, LEAVE HIM BE” is the third rule for ...