McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

PEOPLE staffers had the chance to taste the beloved Snack Wrap a day before its official return to menus on Thursday, July 10 ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

Wall Street thinks McDonald's likely gained some momentum as consumers responded to its latest innovation and marketing ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...

The Snack Wrap was discontinued in 2016, but McDonald's has now officially re-released the menu item at participating locations. Here's what we thought.

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...

Analysts are mixed on restaurant giant McDonald's ahead of Q2 results. Could visitor growth and the return of the Snack Wrap ...

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

When McDonald's first launched the Snack Wrap back in 2006, it became a sleeper hit for those who craved something a bit lighter than a burger on their fast food runs.