The battle between K-Pop superstars NewJeans and HYBE-owned record label ADOR escalated on Friday (February 7) with NewJeans’ announcement that they’ve rebranded as NJZ. The news follows the group’s appointment last month of law firm Shin & Kim LLC to represent them in their ongoing legal conflict with ADOR.

NewJeans 2.0? Amid a well-documented legal battle with Hybe, the K-pop girl group has changed its name to NJZ and teed up a March concert. The act formerly known as NewJeans took to social media to announce the pivot,

NewJeans members Minji, Hanni, Danielle, Haerin and Hyein look to the future with new music, headlining ComplexCon Hong Kong, and changing the group name to NJZ.

K-pop stars NewJeans have changed their name to NJZ after splitting with their label ADOR, which is a subsidiary of HYBE.

Amid an ongoing contract dispute, the K-pop group announced a new name and shared plans to debut a song during a March festival.

K-pop group NewJeans has officially rebranded as NJZ amid an ongoing legal dispute with their agency, Ador, and parent company HYBE. The name change comes as the members seek to move forward despite contractual conflicts.

K-pop group NewJeans have unveiled their new name, NJZ. The quintet is made up of members Haerin, Hyein, Danielle, Hanni and Minji. They have rebranded themselves after announcing their unilateral exit from the label Ador on Nov.