Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

(Alliance News) - London-based advertising agency WPP PLC has lost a US contract with soft drinks maker Coca-Cola Co to Paris-based rival Publicis Groupe SA, the Financial Times reported on Friday.

As AI continues to evolve, WPP his hoping to reposition itself at the forefront of industry engaged in an AI arms race.

Undervalued stocks with high yields present a unique opportunity to capitalise on returns. But does the FTSE 100's largest advertising firm have recovery potential? The post Should I buy the ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

While half of the Vegas megaconference grapples with implementing current generative offerings, the other put a flag in the ...