Netflix said it had sold out “all available in-game inventory” tied to two NFL Games, and “closed sponsorships with multiple partners like Accenture, FanDuel, Google, and Verizon on in-game and broadcast features.” The company also said it secured DoorDash as the presenting sponsor of the 2025-26 season of “WWE Raw.”

Netflix's Christmas Day doubleheader has proven a major draw for advertisers, with all in-game advertising spots having been snapped up four months ahead of kick-off