Shveta Singh, marketing consultant & writer, writes on marketing’s ‘quiet shift’ from B2C to B2A (business to algorithm), and the question: who is really building the brand today?
Historically, B2C led with creativity and cultural fluency, but sometimes lacked operational discipline. B2B excelled in ...
Rhino Entertainment Group has divested its entire B2C operations with Betsson snapping up its Canadian business and ...
Samhi Hotels' acquisition comes with a Marriott-led lifeline for Rare India, which has had to adapt significantly to remain ...
Betsson has announced that it has entered an agreement to acquire Rhino Entertainment's B2C assets, which will boost its profile in Canada.
Betsson has agreed to acquire Rhino Entertainment Group's B2C business licensed in Canada as well as a set of technology assets for its B2B operations. The total purchase price is EUR 64.5 million, wh ...
Global digital services leader TP (ex-Teleperformance) announced today it was named a Leader in both B2B sales and B2C sales in Everest Group’s 2025 Sales Services PEAK Matrix® Assessment.
Key market opportunities include expanding B2C E-Commerce through social and cross-border engagement, increasing non-cash transactions via digital wallets and instant payments, leveraging AI for ...
9dOpinion
The B2B creative brief is kaput
If you want to know why too much B2B work is forgettable, don’t start with the creative. Start with the brief. The B2B ...
Neither had I until a grey cell fired off, reminding me VerVent is the relatively new parent company of Focal and Naim. And then alarm bells went off when a quick bit of research reminded me that ...
In a world where AI can generate slick campaigns in seconds, standing out has never been harder. Caroline Lotinga, MD at ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results