The trendiest skincare product isn’t a serum or cream in sexy packaging — it’s a drug store balm meant for cow udders sold in a lime green tin. Bag Balm, originally formulated to soften and ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Bag Balm has been used to soothe everything from chafed hands to irritated tattoos. Tucked away in Lyndonville, Vermont, the 125-year-old moisturizer business’ origins may surprise you.

And now Bag Balm, a moisturiser originally made to heal chapped cows’ udders, is a trending beauty product among the Gen Z “skinfluencers” of TikTok. Social media personality Alix Earle ...

In a marketplace where heritage brands are rediscovering their shine, Bag Balm's transition from barnyard staple to a viral beauty favourite may be set to echo the craze seen with the Stanley ...