"Bags fly free" was a staple slogan for the airline, which trademarked the phrase in 2012. Members of Southwest's top-tier ...

It’s not a lock that Wall Street’s preferred plan to increase revenues with new fees will work for the airline.

Southwest Airlines (LUV) shares surge 14% in a month amid strategic financial moves. Learn about analysts' ratings, revenue forecasts, and growth outlook.

Southwest sent shockwaves through the aviation sector and wider business world March 11 when it announced that many customers would start being charged for checked bags. "Bags fly ...

Southwest will start charging customers to check bags, launch basic economy tickets in a bid to drive up revenue.

Wall Street thought the stock market would act as a check on the president. It's not panning out.

Southwest Airlines says it’s going to begin charging certain customers a fee to check bags, as the budget airline continues ...

This week, Southwest Airlines announced that it would start charging its customers for checked bags. The move came after months of relentless pressure from hedge fund Elliott Management ...

All other leading U.S. airlines charge for checked luggage, and Wall Street has long argued that Southwest was leaving money behind. The airline estimated in September that charging bag fees would ...

All other leading U.S. airlines charge for checked luggage, and Wall Street has long argued that Southwest was leaving money behind. The airline estimated in September that charging bag fees would ...

This week, Southwest Airlines announced that it would start charging its customers for checked bags. The move came after months of relentless pressure from hedge fund Elliott Management, which has ...