With a powerful logo and striking color, the brand captures and amplifies the spirit and energy of the WTA, bringing the drama of women's tennis to life like never before. Honoring the WTA's ...

The WTA announced a rebrand Thursday, and the initial discussion will likely center on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new ...

The unveiling of the brand new WTA logo prompted tennis fans to share some hilarious memes. The new logo is set to make its tournament debut during the 2025 Indian Wells Open. The WTA recently ...

Elena Rybakina wasn't that really interested in commenting too much about the WTA's new logo, simply stating that she was "not a branding expert." Last week, the WTA revealed its new logo with a ...

Tennis fans reacted to the WTA's latest logo, which will reportedly make its debut at the 2025 Indian Wells Open. The WTA 1000 tournament in California is scheduled to take place from March 2 to ...

In April 2024, the four biggest tournaments in tennis, the Grand Slams, presented a plan to restructure the sport. Dubbed the “premium tour,” it included Wimbledon and the Australian, French and U.S.

Kristina Mladenovic isn't a big fan of the WTA's new logo as the six-time Grand Slam doubles champion questions who came up with this new design before stating that the old one was better. A couple of ...

Why the lawsuit filed Tuesday exists, what it accuses tennis' governing bodies of doing and the next steps you can expect to ...

ST PETERSBURG, Fla. -- The WTA announced Tuesday that Gillette Venus, America’s #1 women's Shave brand, will deepen its association with women’s sport through a new agreement to become an official ...

The new brand identity is being launched across all WTA platforms, with a new green logo. Starting on March 2, with the beginning of Indian Wells, the new brand will be expanded across TV ...