Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...

Google will not make any to changes to how third-party cookies work on the Chrome browser at all. Anthony Chavez, Google VP for Privacy Sandbox, has announced that ...

Google says it will not roll out a standalone Chrome prompt to manage ... If you want to stop third-party tracking, you can by accepting only the cookies necessary to use a website.

By July 2024, Google admitted that Chrome would no longer enforce ... actively steer users away from third-party tracking. By allowing third-party cookies to persist without an additional layer ...

In addition, Google notes that it’ll “continue to enhance tracking protections in Chrome's Incognito mode, which already blocks third-party cookies by default.” Users can also go to ...

The verdict is clear: third-party cookies are here to stay ... However, even this was met with criticism, as Google would continue to track users in Chrome for its own advertising purposes.

Instead, users can continue to manage their cookie preferences through Chrome's existing ... who rely on them for tracking user behaviour and delivering personalised ads. Google had previously ...

Google's years-long effort to help users migrate away from third-party cookies is crumbling as the company has decided to settle for the status quo. The company originally planned to show Chrome users ...