In this video, I explore a fun makeup challenge with a humorous twist. The look features a glowy soft holiday vibe, ...

The hydrating product is so beloved by fans, in fact, that one Maracuja Juicy Lip Plump sells every six seconds, per Tarte.

And definitely, 1,000 percent, try out all of the super-cool summer makeup trends I saw on runways last fall. Duh. Here’s the thing about the current crop of makeup trends: It all feels ...

Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line ...

"I've never done my makeup for a big red carpet before," the influencer shared in a TikTok video Catherine Santino is a Style Writer-Reporter at PEOPLE. She began as a contributor for PEOPLE in ...

To create the look, you'll need an eye primer, eyeliner, and mascara. Celebrity makeup artists share their tips on how to perfectly create the look. If a makeup note that lifts, elongates ...

E.l.f., which stands for “eyes, lips and face,” started in 2004 as an affordable makeup brand whose products initially were sold only online. It expanded into retail stores like Target and ...

Makeup wearers have been raving about a £10 primer that's said to make your makeup last all day long, even through a long shift at work. The e.l.f. power grip primer is suitable for oily, dry ...

Sep. 5, 2024 — There are some pretty strange ingredients in cosmetics and skin care products. One example is snail mucin -- also known as snail slime -- which is used for its moisturizing and ...

Copyright 2025 The Associated Press. All Rights Reserved. Copyright 2025 The Associated Press. All Rights Reserved. E.l.f. Beauty has acquired Hailey Bieber’s Rhode ...