Brand credibility is now a crucial aspect of marketing campaigns, and companies must couple that with storytelling, experts ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

Western Michigan University digital marketing students clinched first place in the 2025 Digital Marketing Competition, hosted ...

Sometime last year, I shared a summed-up article on the state of digital and social media data for the world ... use this trend to decide on the platforms that best speaks to their target audience, ...

As media fragmentation and signal loss reshape advertising, Amazon is betting on AI to stitch the funnel back together. At ...

Direct mail remains a powerful channel for marketing and transactional content. But as the industry grapples with increasing ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time.

The new initiatives span collaborations with leading travel operators, hotel groups, and destination management companies ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

AI marketing technology company XPON Technologies Group has acquired digital marketing agency Alpha Digital in a deal valued ...

XPON Technologies Group (ASX:XPN) has entered into a binding agreement to acquire privately held Australian digital marketing ...