While you've undoubtedly seen Sonic's iconic ads, you may be curious about how the restaurant came to be - and how it has maintained relevance over the years.

The brand needs to define and pursue that vision, and pursue it with clarity. For me, the best way to build a future-proof ...

From documentaries that continue to resurface during culturally relevant moments to intellectual property partnerships that ...

With sound emerging as a powerful tool for emotional and cultural brand communication, the timing of the relaunch aligns with a regional shift. Saudi Arabia, the UAE and wider GCC markets are moving ...

Media World, a leading OOH advertising company, has launched its official sonic branding, which plays when you land on the company’s official website – with the option to mute or unmute. The new sound ...

Hyatt Announces Unscripted by Hyatt, a New Upscale Collection Brand, As Part of Brand-Led Evolution to Grow in More Markets, With More Members, for More Stay Occasions Hyatt grows net rooms by 10. ...

The refreshed brand underscores the company's expanded ... Solving the Industry's Most Persistent Challenges Stratus's evolution comes at a pivotal moment. As insurers face mounting pressure ...

By combining First Book's expertise in building a world where every child has access to a quality education with the SONIC brand's investment in public schools, the partnership fosters a love of ...

Based in Slovenia, Adria Mobil designs and builds RVs of all shapes and sizes and for all kinds of budgets under the Adria brand ... the Adria Sonic Supreme, which is like the Adria Supersonic ...

Sonic branding has been around for decades (think the McDonald's jingle and the Apple startup sound), but it's becoming more and more important. Joining the sonic branding ranks is The Clio Awards ...