The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has ...

The brand needs to define and pursue that vision, and pursue it with clarity. For me, the best way to build a future-proof ...

The company unveiled a sonic brand identity that complements ... Verma notes that the evolution of sound in branding has shifted from jingles and music-centred approaches to broader applications ...

The limits of sensory branding—and why AI matters Tactile and sonic brand assets—like the ... For consultancies like the bread and butter, this evolution isn’t just about saving time ...

Asian Paints has unveiled a distinctive sonic identity crafted ... while strings symbolize evolution and inspiration. The use of human vocals reflects the brand’s inclusivity and emotional ...

In this digital era where attention spans are short and choices are many, branding must evolve far beyond logos and packaging. Honey offers a unique opportunity for sonic branding. To produce ...

Veritonic has released new insights into audio advertising from a survey of US podcast listeners, highlighting the growing importance of sonic branding in creating lasting connections with audiences.