Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and ...

In this day and age of technology, companies are always looking for new ways to meet more people. Two of the most powerful tools for online visibility and engagement are Toronto search engine ...

Harald Kräuter, Director of Technology and Digitalization, ORF Digitalization and AI have led to increased competition for public service media. A bigger range of content needs to be produced and ...

Image via Social Media Strategies Summit Live shopping is another rising trend. Marketing expert Kevin P. Giang Barrera explains what makes live shopping so appealing: “Traditional online buying can ...

Creator content is no longer a one-off transaction but a consistent strategic engine to power and influence all stages of the ...

Reach, the most important metric, measures how many unique users see your content. It has emerged as the most reliable and impactful metric for social media strategy. Engagement rate tells you who’s ...

This paper develops a general model of social welfare maximization in the presence of time-varying social welfare with quadratic transmission losses, which implies that the fitting coefficients of the ...