Kellie Anderson of TechWyse speaks at the Hey Orca Summit in Toronto, sharing insights on the Brand Halo Effect and how it builds long-term brand trust.

It is common to hear all the reasons why social media is bad. However, social media can have a powerful effect, and some have harnessed that power for good.

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

This disconnect happens because of a decades-old tradition persisting in cultures and boardrooms: Agencies always present ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

We’re sharing a round-up of podcast ideas that students would enjoy listening to plus tips on how to create podcasts for ...

There is nothing more violative of the First Amendment than a government entity telling a private actor what to say' ...

“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

Redesigning social media to suit different needs of users could make their time online more focused, according to new research.

Before we panic about teens turning to influencers for mental health advice, maybe we should ask why it’s working.