Kellie Anderson of TechWyse speaks at the Hey Orca Summit in Toronto, sharing insights on the Brand Halo Effect and how it builds long-term brand trust.

It is common to hear all the reasons why social media is bad. However, social media can have a powerful effect, and some have harnessed that power for good.

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

This disconnect happens because of a decades-old tradition persisting in cultures and boardrooms: Agencies always present ...