Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.

One of the best ways for B2B businesses to optimize their sales pipeline is to create a standardized language for each stage ...

Ongoing updates keep everyone aligned and informed. Use the positioning document as a guiding tool Refer to the positioning document during product development, marketing planning, and sales strategy ...

Many years ago, floorcovering companies would have a management-level position that combined sales and marketing together, ...

Kellogg’s executive education sales and marketing programs combine the latest thinking with hands-on experience to inspire and elevate performance along every dimension of marketing impact, from ...

First-party data ensures accurate information because it’s derived from observing real people and can only be obtained by purchasing through authorized sources. These real-people audience insights can ...

“Product management in telecom can be quite ... My team looks at use cases across marketing and sales. Personalization at scale is finally real. That’s exciting.” With that momentum, Meijer ...

His responsibilities will include delivering sales growth and market share results and ... Alex's extensive global experience ...