The reason for the change, according to Newcastle, is due to the fact the crest was created 'in a different era' and 'is ...

Mobile gaming is a hundred billion dollar industry, and yet it continually struggles to be perceived as a serious ...

Successful redesigns, like the Pringles mascot update in 2020 ... So, unleash the branding magic with a captivating mascot logo and watch your brand come to life!

We Tried 16 Kinds of Potato Chips and These Are the Best Nabisco rolled out the Ritz cracker in 1934 in an attempt to compete with Sunshine Biscuits’ Hi Ho brand. Sydney Stern, a commercial artist ...

Following a successful roll-out across grocers nationwide, Pringles – the number one large-sharing crisp brand [1] – is expanding its convenience offering with a new, fiery addition to its Hot ...

Follow these strategies to ensure consistency across all channels and discover actionable tips for maintaining a cohesive brand presence as your business evolves. A recognizable logo is vital for ...

The Melville of science fiction” had a hand in bringing 1968’s most technologically advanced potato chip to the world.

The brand’s engagement rates on its owned channels went up exponentially since it started to create in-game and behind-the-scenes content with Unrivaled, demonstrating the value the partnership builds ...

“Defining a brand’s behavior is as essential as defining its logo. For Circle to Search, we treated them as one and the same, turning a generic gesture into branded behavior, so that, no ...