But, even as some things change, others stay the same. What has endured the test of time are the four pillars of performance in marketing and advertising campaigns. Remembering these pillars in all ...

“Planning, Executing, and Monitoring: The Three Pillars of an Effective Marketing Campaign” is a new white paper from QuintilesIMS that provides a clear framework for establishing a marketing ...

The final pillar, evolution, describes the totally customer-centric ... which is essential in driving customer experience excellence in B2B markets. *A survey of 266 B2B marketing professionals was ...