Guerlain’s Nicola Lavelle speaks to Campaign Middle East about cultivating desirability amongst luxury buyers in the region.

The Devil's in the Details! In the world of high-end fashion, luxury brands like Gucci and Dior are coveted for their ...

Luxury brands will have to respond to a new generation of consumers who value sustainability over logos, authenticity over exclusivity, and ethics over price tags. Gen Z and Millennials are ...

"I think, hopefully, we're past the term quiet luxury, that was getting pretty annoying," Anish Melwani, the CEO of LVMH US, said on Tuesday.

Hailey Bieber’s Rhode, once a symbol of quiet luxury, has been acquired by e.l.f. Beauty in a $1 billion deal—raising ...

Aspire to Greatness Crafted to turn heads. Designed to walk bold. Not just a lineup. A bold legacy in leather. Golf Diges ...

the most important item from the 13 luxury brands everyone wants in their closets. Credit: The Row Despite being practically devoid of logos, as soon as a new The Row arrival hits the shelves ...

Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get ...

The luxury brand is up and running in 15 states and four ... “On the LPT side, I’ve seen our logo in hot pink camouflage — it is the period at the end of their personal brand.” ...

Successful Formula 1 activations require more than just logo placement on a car. The brands winning this race understand that today’s consumers crave immersive experiences that blend entertainment, ...