Classical persuasive techniques can help speakers tell listeners what they don’t want to hear. In Rhetoric (4th century BCE), ...

Obama is often hailed as the greatest rhetorician of our age. His one weakness, if it can be called a weakness, is that he is ...

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

The term is attributed to the father of modern rhetoric, Aristotle, who named ethos, pathos, and logos as the three main modes of persuasion. Ethos is an argument’s credibility (the character of ...

Believe it or not, Campbell’s speeches have all the hallmarks of Aristotle’s theory of classical rhetoric ... are elements of pathos (or emotion), logos (data) and kairos (timing), and ...

often sidelining the profound role of rhetoric in shaping global politics. Aristotle’s rhetorical principles—ethos (credibility), pathos (emotion), and logos (logic)—offer timeless insights into how ...

These three modes of persuasion, as described by Aristotle, are essential tools in rhetoric. Logos refers to logical arguments or the use of reason. Ethos is about establishing credibility or ...

Abstract: By employing Aristotle's rhetoric as the theoretical framework, the present study aims to develop a model that automatically extracts the three key components of persuasive strategies-ethos ...