My blogs of late have focused on some of the largest players in the retail market. Today, I write about a business that is far less known, but they have a success story well worth hearing.

With everything from tutorials to challenging patterns, there's something in this mix to appeal to all levels. Not sure where to begin? Here are some Lion Brand Yarn highlights to inspire you.

Download Pattern Such a fun bag for everyday ... You can easily create it using either a double strand of Lion Brand Rewind ...

While you’re revisiting the Rose family, you can get your craft on with the Lion Brand Schitt’s Creek yarn collection. Not only does the collab collection feature yarns inspired by the show ...

But does the interest translate into increased sales for Lion Brand in the long run? A: Oh, sure. It's the patterns that drive yarn sales and inspire people to knit and crochet. A ball of yarn ...

It has evolved, especially during the pandemic, much as the Lion Brand Yarn Company has in the 145 years since it was founded. Lion Brand, headquartered in Lyndhurst, calls itself the nation's ...