From early childhood, we’ve been taught to recognize the colors of the rainbow—red, orange, yellow, green, blue ... visible light spectrum. Zab Johnson, an expert, notes that purple is ...

These breathtaking animals are all naturally purple, a rare color found in wild fauna. Read about what makes them so special.

“I see blue, so I definitely noticed the different color of the lights,” Soisson ... off in time over the LED cells that causes the purple light to shine through,” Duda said.

New research claims that Earth's oceans could one day turn purple as our ongoing fight with climate change continues.