Logos add a company's identity to every aspect of the materials and communications it produces. From applying your logo durably on products to incorporating it on shipping cartons that help ...

Plainview citizens have the capability to track their own water usage via the city's Watersmart program. The program prompts ...

In Harrisburg, lawmakers proposed several bills this session that support the veterans still here—those who steward the ...

Reebok has unveiled the official signature logo for Angel Reese as part of her multi-year deal with the retail giant.

The Audi logo has undergone many redesigns since its launch in 1909, but what we see today is still a similar iteration of ...

WNBA superstar Angel Reese has officially unveiled her signature logo with Reebok, with a signature sneaker in the works.

The university announced Thursday the classic Vault A Alabama logo is making a comeback. “The new design is a great way for alumni and friends to show their school spirit while helping students reach ...

While monogrammed decor has been a huge trend in the past, others are looking at creating unique bespoke home logos for their ...

New research from the Carroll School of Management shows logos are an indispensible tool for influencing consumers Compact logos can encourage favorable brand evaluations by signaling product safety, ...

and I wish I were more than just a janitor. A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful ...

A version of this article appeared in the May–June 2023 issue of Harvard Business Review. Jill Avery is a senior lecturer of business administration and the C. Roland Christensen Distinguished ...