The 2025 ad titled "The Little Farmer" was a nod to Fito-Lay's potato roots on a farm alongside a little girl. That concept ...

The chip brand’s first Super Bowl ad of the night is a 60-second commercial called "The Last Harvest.” Like last year’s "The ...

Since 1989, USA TODAY Ad Meter has let viewers judge all the game's national commercials, helping decide the best every year.

THE AD: Lay’s "The Last Harvest," a 60-second tear-jerker airing in the first half of the game, follows the same spirit as last year's "The Little Farmer," spotlighting the farmers who bring Lay's ...

The cost of Super Bowl commercials continues to rise. Here's a look at how much a 30-second ad is this year.

Get all the latest information on all the ads as the Seattle Seahawks take on the New England Patriots during Super Bowl LX ...

Follow live 2026 Super Bowl coverage as Drake Maye and Sam Darnold compete in the NFL championship. Get the latest updates as ...