The chain has already closed most of its locations. It will soon learn whether it will be saved, or the rest of its restaurants will follow.

Yum Brands is turning to data science and prediction markets as consumer demand for beverages creates opportunities for new ...

What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around ...

Tiffany Furman joins the chain from The Habit Burger & Grill, where she helped oversee the brand’s transformation after its ...