Jaguar's rebrand caused a social media storm last November as the carmaker diverged from its traditional audience in search ...

After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second thoughts.

Think about it—when was the last time you really thought about Jaguar at all before brightly dressed models milled around without a car in sight to the tagline "Copy Nothing"? See All 38 Photos ...

Think about it—when was the last time you really thought about Jaguar at all before brightly dressed models milled around without a car in sight to the tagline "Copy Nothing"? 2025 Jaguar lineup ...