The new Search API is the latest in a series of rollouts as Perplexity angles to position itself as a leader in the nascent ...

By shifting from a passive web presence to an active, editorial-driven approach, SaaS leaders can turn their websites into ...

This floating Google search bar for Windows might be your next big productivity hack. Here's how to enable it.

Beyond inclusivity or compliance, accessibility ensures your content is clear, structured and easy for both humans and ...

A US federal judge has ordered a major makeover of Google's search engine in a crackdown aimed at addressing the damaging effects of monopolistic practices. In an effort to curb Google's influence, ...

Type a complex question or command directly into your Chrome search bar. Instead of just seeing a list of search results, ...

Generative engine optimization (GEO) is the new kid on the block, the hot topic. SEO professionals and stakeholders want to know: How much should I invest in it in a world where the people writing the ...

Invisible prompts once tricked AI like old SEO hacks. Here’s how LLMs filter hidden commands and protect against manipulation ...

Unlike much of SEO, good GEO is a holistic pursuit. It’s not about links and ranks—it’s about storytelling and building a compelling narrative about your brand across every part of the internet. It’s ...

Apple plans to launch an AI search engine, reportedly. The AI search experience would power the Siri voice assistant. The expected launch is in the spring as part of the Siri overhaul. Though Apple ...