As a very heavy font, they realized they could fit more words ... But the team found that good design allowed them to cut pages without the reader noticing at all. “When we experimented with ...

So, step aside Helvetica. The design team set itself the challenge of creating the Cheetos ’Other Hand’ font, the world’s first font entirely created by a designer’s non-dominant hand.

This naturally fuelled a groundswell of online searches such as ‘why does font design matter’ or ‘why ... where a page is very text-heavy. “There is a science to it but it is also an ...

Adobe managed the project and provided design and technical expertise ... from Light to Heavy, for a total of 450,000 glyphs. Even so, the font’s file size weighs in at about half that of ...