As AI continues to evolve, WPP his hoping to reposition itself at the forefront of industry engaged in an AI arms race.

Learn how to optimize Google Ads with Performance Max and enhance your advertising strategy for better results.

American Eagle puts a third of its Facebook and Instagram budget toward automated ads as Meta adds new features.

Currently, Google provides advertisers with partial visibility into where ads are placed-whether on search results, YouTube, ...

Among today’s creative highlights, Cooper Flagg wins at everything—even bingo—in AT&T’s March Madness campaign; Axe puts up ...