Which data types do B2B marketers and salespeople use most in their go-to-market (GTM ... and technographics as part of their GTM strategy to prioritize accounts (59%) and as competitive intelligence ...

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

Dell Technologies and Nutanix are partnering on new storage device products and new go-to-market strategy that is taking dead aim at the market looking for VMware alternatives in the wake of ...