Gillette is rapidly trying to transform its image from “the best a man can get” to a cheaper shave. In a “very different approach for the brand,” Gillette said Wednesday that it’s introducing ...

Add Yahoo as a preferred source to see more of our stories on Google. When it comes to getting a close, smooth shave, not just any razor will do. The prices of store-brand razors can be tempting, but ...

(CNN) -- Gillette's newest razor doesn't come with an extra blade or better handle. Instead, the $200 razor heats up to give men the "pleasure of a hot towel shave." But for Gillette, which is owned ...

The development team at GilletteLabs has really pulled out all the stops and created a new premium shaving product, in the form of the Gillette Heated Razor. The latest addition to Gillette’s range of ...

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

Venus disposable razor packs have been pulled from shelves because of a manufacturing issue. The Gillette Company says during production, the razor's blades were misaligned and can cause lacerations ...

The new “We Believe” ad — a 48-second spot that Gillette shared on its social media accounts on Monday — plays on the company ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Gillette’s newest razor doesn’t come with an ...