Mattel’s Fireman Sam and the Pontypandy Rescue Team are returning ... The fresh seasons feature a host of new emergencies, plus newcomer Pilot Krystyna arrives in her new rescue plane, there ...

A fire service has axed the use of Fireman Sam because the character is 'outdated' and 'not inclusive'. The decision to do away with a mascot from the kids TV show, in an effort to encourage more ...

A fire service says it will no longer use Fireman Sam in its promotional material because the character is outdated and not inclusive. Lincolnshire's chief fire officer Les Britzman suggested the ...

FIRE chiefs have banned much-loved children’s TV character Fireman Sam — for being a man. Lincolnshire Fire and Rescue service has axed the 30-year-old favourite from promo material saying he ...

The creator of Fireman Sam has said he "can't see" how the children's show has a stereotype problem and puts women off joining the service. It comes after senior fire officer Alex Johnson told the ...

A fire brigade has decided to drop beloved TV character Fireman Sam as its mascot over concerns he isn’t inclusive enough. Lincolnshire Fire and Rescue Service in the UK said the show was ...

London's Fire Commissioner says 'Fireman Sam' should be renamed 'Firefighter Sam'. Speaking to ITV News, Dany Cotton says referring to 'firemen' reinforces the stereotype that only men want to ...