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Now the fast food chain is taking that acumen for reinvention and applying it to its logo. On Monday ... The new look, a joint venture between Taco Bell's internal design group and creative ...

Visit Insider's homepage for more stories. Some of today's most recognizable logos in the fast-food industry looked remarkably different when they were first introduced. McDonald's first logo ...

Like it or not, the golden arches of McDonalds are one of the most easily recognised icons of the modern world. The culture they represent is one of instant gratification and saved time, of ready ...

But it’s not just that fast-food graphic design is going retro, it’s that it’s reverting to logos that are nearly identical to the ones these chains gave up in the ’90s and early 2000s.

Wondering what it is? Well, it’s none other than the colour combinations used in the logos of these popular fast-food joints. If you have not thought about it, take a look once again.