OAKLAND, Calif., May 22, 2025--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is speeding into NASCAR’s Coca-Cola ...

A $14 highlighter and primer hybrid that you’ve probably seen ... No red carpet look is complete without a fun eye — which, for Roach, came courtesy of the No Budge Shadow Stick in Magnetic ...

The British motorsports racing driver was honored with a celebration, hosted by PEOPLE's Dory Jackson and NASCAR host Carla ...

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of ...

It works great on my eyes too; I don’t use an eyeshadow primer anymore.” — daxj “Really pleased with my purchase. The putty both minimises pores & gives a soft glow to the skin. I like that the ...

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Formulated by Korean manufacturers with pearl powder, this eyeshadow primer is a secret weapon product that works to brighten ...

Don't sleep on e.l.f.'s skincare offerings, like this fragrance-free face cream. Formulated with hyaluronic acid, squalane, ...

On Wednesday, May 28, e.l.f. Beauty Inc. (NYSE:ELF) announced the acquisition of makeup and skincare brand rhode for ...

Rhode h launched in 2022 and gained popularity with TikTok viral products such as its $18 “peptide lip treatments.” ...

The eye primer provides a flawlessly smooth, neutral base to prevent your eyeshadow from settling into fine lines and maintain vibrant colours throughout the day. Meanwhile, the lip primer is ...