News

Inside PEOPLE x e.l.f. Cosmetics’ Fun-Filled Party Honoring NASCAR Driver Katherine Legge
The British motorsports racing driver was honored with a celebration, hosted by PEOPLE's Dory Jackson and NASCAR host Carla ...
Reviewers Swear By This $15 Eye Shadow Primer To Fill Wrinkles And Stop Makeup Creasing
Formulated by Korean manufacturers with pearl powder, this eyeshadow primer is a secret weapon product that works to brighten ...
The 13 Best e.l.f. Products, According to Makeup Artists
Don't sleep on e.l.f.'s skincare offerings, like this fragrance-free face cream. Formulated with hyaluronic acid, squalane, ...
e.l.f. Beauty (ELF) Buys rhode for $1 billion, Eyes Premium Market Growth
On Wednesday, May 28, e.l.f. Beauty Inc. (NYSE:ELF) announced the acquisition of makeup and skincare brand rhode for ...
Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1B deal
Rhode h launched in 2022 and gained popularity with TikTok viral products such as its $18 “peptide lip treatments.” ...
Morgan Stanley Lifts Price Target on elf Beauty (ELF), Keeps Hold Rating
Dara Mohsenian from Morgan Stanley maintained a Hold rating on e.l.f. Beauty, Inc. (NYSE:ELF) while raising the price target ...
Bristol Post4d
'Game changer' makeup product for older skin helps 'fill open pores and fine lines'
The eye primer provides a flawlessly smooth, neutral base to prevent your eyeshadow from settling into fine lines and maintain vibrant colours throughout the day. Meanwhile, the lip primer is ...