Every May 10th, fans of Sanrio's kawaii universe have one more reason to smile and celebrate: Chococat's birthday The 20% discount promotion is exclusively available on the official Sanrio website ...

Sanrio, the renowned Japanese brand that created Hello Kitty, Cinnamoroll, Keroppi, and Kuromi, has launched voting for its 2025 character ranking. Hello Kitty is undoubtedly one of Sanrio’s ...

The cozy, adorable art ... Sanrio character has an entire personality! It’s been fun getting to “know” the characters I grew up buying merch for {looking at you, Pochacco and Chococat} ...

Sanrio fans from all over the world unite in an event that celebrates their favorite Sanrio characters and boosts their ...