Is brand fame something marketers ask for any more? Or are quick-to-measure metrics much more in demand? And what makes a brand famous? Lend us your brain for two minutes and answer this quick survey, ...

One of the largest electric bike brands in the US, Aventon, has recently shared several details about the company’s response to US tariffs on imported goods. The details reveal insight into how ...

(AFP) At the core of PwC's rebrand is a simplified logo featuring the initials "pwc ... Accompanying the visual changes is the launch of a new brand platform titled 'The New Equation.' ...

Early on in the prologue of Clair Obscur: Expedition 33, Gustav will have some free time to explore and earn three tokens. One of the tokens can only be earned by answering Antoine's questions ...

For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it. A version of this article appeared in the May–June 2023 issue of ...

Test your knowledge of the week in news, and take last week’s quiz here. Jeremy Mikula is the weekend director of platforms for NBC News. Nigel Chiwaya is the Senior Editor, Data Viz for NBC ...

You've reached the halfway point of the Substories in Like A Dragon: Infinite Wealth! This is our guide to Substory 26: Anaconda Escape. Only 26 more to go! This Substory places Ichiban in a ...

Would you like them as you would a best friend, or would you screen their calls? Often we think of our brands as a foreign identity, a corporate brick-and-mortar presence, without recognizing that its ...

Royal News Insiders have described Princess Kate and Prince William as a "worried mum and dad behind the scenes" Royal News The Wales family’s former nanny has opened up about Prince George ...