As marketers, we're all familiar with brand guidelines. They're usually in a PDF that lives somewhere on the company intranet—though, to be honest, most are probably not quite sure where to find it.

Or maybe you think it's too expensive to build a set of brand guidelines. The reality? You can't afford not to. A recent report found that brand consistency can increase revenue 20%, thanks to a ...

We're not just producing content and putting out a 50-page white paper,” said Alex Craddock, Citi’s chief marketing and ...

“Aperture is there for agents who want that stronger brand, those more rigorous brand guidelines and standards, because we know for a lot of agents, that is more conducive to their individual ...

British comedian and actor Russell Brand pled not guilty to multiple charges of rape and sexual assault at a court in London on Friday. In April, 49-year-old Brand was charged with one count of ...

Quick commerce platform, Instamart has removed parent Swiggy’s branding, in a bid to have a standalone brand identity. In its refreshed look, the quick commerce platform has moved on from being ...

The fried chicken chain just had to look at its own name for inspiration. (Photo credit: Getty Images). Still thinking about your brand posting something witty about the new pope on social media? It’s ...

When customers truly love a brand, they do more than make repeat purchases. They become loyal advocates who repeatedly recommend the brand and spread positive word-of-mouth, building an emotional ...

The pilot was planning to land at Longmont’s Vance Brand Airport. In a preliminary report, the FAA said it was investigating. There was minor damage to the fields and the fence, according to the ...

Union Minister Pralhad Joshi has directed e-commerce platforms to adhere to government guidelines on 'dark patterns' and conduct internal audits, or face action. The government has identified 13 ...