Not all semiotic examples are pictures or logos. For example, the "Like a good neighbor, State Farm is there" jingle symbolizes the feeling of security that you want from an insurance company.

Luca Brinkhues, CEO of GROW HQ, a german agency specializing in webinars and Video Sales Letters for leading personal brands ...

Textual logos use recognizable words as the logo (example: Walt Disney ... a high-heeled shoe can represent an upscale-ladies' shoe boutique, or a bold monogram can represent the business ...