Agents - AI models augmented with browsing capabilities or multimodal interfaces - see websites and web ads differently from ...

At Google I/O, the company unveiled a wave of AI-first features, from Gemini AI embedded across its ecosystem to a new AI ...

Creating high-performing ads isn’t just time-consuming, it’s unpredictable. You pour hours into visuals, copy, and formats, only to launch and see a flat line. Worse, you’re either stuck with generic ...

The team from Dronfield company Banner Plant took time out of the office to support South Yorkshire youth homelessness charity Roundabout with a green-fingered project.

Food & Beverages accounted for 26% of all ads, while Services followed closely with 25%. On mobile, their presence was even ...

The Independents has acquired more than a dozen companies in the last two years. The result is a conglomerate that has never ...

Artificial intelligence (AI) is upending industries with the subtlety of a sledgehammer. From drafting prose to designing ...

The advertising world is obsessed with boxes. By boxes, I mean predefined formats – like a 30-second TV slot, a radio jingle, a digital banner, or a billboard – created by entertainment platforms for ...

The Consumer Protection Conference believes that more decisive action is needed to fight manipulative designs and ...

A recent CUTS International study reveals that 75% of OTT users are disinterested in anti-tobacco ads, highlighting the ...