For as much success as BMW has seen as a German auto manufacturer or otherwise, not every vehicle has been a massive hit with ...

In case you've missed it, the BMW 3 Series turns 50 this year, as the first iteration in the line — the E21 — debuted back in ...

In an exclusive retrospective conversation, Hypebeast sits down with Dr. Thomas Girst, global head of cultural engagement at ...

The car features “active geometry." Video of futuristic BMW concept car sparks amazement online: 'It's almost like it's ...

Discover how the BMW Gallery in Manhattan showcased art and elevated the brand, creating a cultural hub for premium customers ...

BMW this year will launch its new generation of EVs, known as Neue Klasse, starting with the production of an SUV based on ...

The Neue Klasse iX3 entered pre-production in November at BMW's Debrecen, Hungary, plant. It's expected to borrow styling ...

The crossover first teased as the Neue Klasse X concept will be the first on the brand's all-important new platform.

As expected, BMW will launch the debut model of the 'Neue Klasse,' long heralded as the electric SUV in the 3 Series segment, ...

This new platform officially kicks off with the electric iX3 SUV later this year, and a sporty electric 3-series sedan will follow.

The batteries will be recyclable, in keeping with the Embleme’s philosophy – half of the concept’s materials are recycled and ...

BMW has redesigned the electronics concept for the New Class platform from the ground up, with zones, high integration and ...