Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

New offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer enginesSeattle, ...

As it looks to deliver sharper marketing and capitalize on channels like retail media, the CPG giant is emphasizing data as ...